In this week’s edition of the ArtTactic Podcast we chat with Thomas Girst, global head of BMW Group Cultural Engagement. First, Thomas discusses the history of BMW’s extensive cultural engagement in the visual arts. Then, he shares how BMW Group Cultural Engagement has been impacted by the COVID pandemic. Also, Thomas reveals why we will unfortunately see less support of the visual arts from companies as a result of this crisis. Additionally, Thomas explains how he measures the success of the initiatives he spearheads at BMW. Finally, he offers advice for cultural organizations seeking corporate engagement.
- Date
- 25th September 2020
- Guest
- Thomas Girst
- Market
- Us_europe
- Topic
- Art Research
- Company
- BMW