ArtTactic is a progressive and agile art market analysis firm that offers dynamic and bespoke market intelligence on the fast-paced and ever-changing global art market.
Since 2001, we have been a pioneer in art market data and analytics. Our research, which covers a wide range of global art markets and industries, can be accessed primarily through our intricately designed reports. Our courses, podcast, editorial and art market talks and events are additional ways we like to present and discuss our findings. ArtTactic’s research is used the world over by industry professionals, students, and enthusiasts alike for the purposes of valuation, risk measurement, customer and business intelligence, strategic decision making, and education.
We take our data seriously. In fact, ArtTactic was the first art market research company to use crowd-sourcing as the main tool for collecting qualitative and quantitative data on the art market. Today, we continue to build a global art market intelligence network and have further expanded our crowd sourcing initiatives through ArtTactic Forecaster, an online platform that enables art market enthusiasts and professionals to compete against one another in predicting sales results for artworks coming up at auction. We believe that growing a pool of accessible art market data through different initiatives, like Forecaster, will allow for more transparency in the art market.
Before the 1990s, the use of data in the art market was rare, but with the digitization of auction transaction data in the 1990s by Artnet and Artprice there has been a clear and definitive shift. During a period called the ‘data revolution’ in the early 2000s, several companies and platforms began to change the landscape of the market entirely. ArtTactic was one of the key contributors to this revolution with our novel use of expert and crowd sourced data.
ArtTactic was founded in 2001 by Anders Petterson, who after a career at JP Morgan, decided to add a new dimension to art market analysis and research, inspired by the tools and economic models used in financial markets. Driven by the desire to make the art market more transparent and less asymmetric, ArtTactic has over the last two decades been at the forefront of developing new analysis of art markets and collecting segments around the world, constantly seeking to find new areas within the art industry that could benefit from data, information and research.
ArtTactic is founded by Anders Petterson in May 2001.
ArtTactic organized Art Market Forum in conjunction with Frieze Art Fair and Zoo Art Fair in London.
Launch of the first edition of the Outlook Report.
Launch of the inaugural ArtTactic Contemporary Art Market Confidence Survey
Launch of the first India Art Market Report at Art Dubai
Launch of the inaugural Deloitte and ArtTactic Art & Finance Report
Launch of the inaugural Hiscox Online Art Trade Report
Launch of the ArtForecaster competition platform
ArtTactic LAB is launched as a new platform for online courses on the art market
Launch of UK Art Market Expert Guide: How to Respond to the Covid-19 Crisis? A free guide to help the UK art trade during the initial months of the pandemic, in partnership with Constantine Cannon, Rawlinson & Hunter, Kindleworth and Hallett Independent.
ArtTactic debuts its NFT research with the inaugural NFT Art Market Report in May 2021