ArtTactic

In this week’s episode of the ArtTactic Podcast, Phil Michaelson, CEO of LiveAuctioneers, joins us to discuss online bidding in the art market. First, Phil discusses LiveAuctioneers’ online bidding platform and how they partner with auction houses to enable bidders to bid live in realtime in sales. Then, he discusses how online bidding as a sales channel is trending compared to absentee bids, telephone bids and in-person bidding. Also, Phil touches on the importance of an auction house’s brand when it comes to instilling confidence in online bidding as well identifying certain art market trends based on their aggregated bidding data.