In this week’s edition of the ArtTactic Podcast, we’re joined by Natasha Degen, chair of art market studies at the Fashion Institute of Technology and author of the new book, Merchants of Style: Art and Fashion After Warhol. First, Natasha tells us about her new book and what prompted her to want to explore this topic in detail. Then, she shares with us the history of artists embracing fashion and the fashion industry. Also, Natasha identifies some of the most common types of artist collaborations with fashion brands. After, she reveals why luxury brands are so eager to align themselves with contemporary art. Additionally, Natasha explains why the Met Gala has become such an important event in the fashion world. Lastly, she speculates why so many luxury brand flagships are designed by architects who first made their name in the art world.