Matthias Dorner – Wydr

Date2nd August 2016
GuestMatthias
MarketUs_europe
Topic,
CompanyDorner
In this week’s edition of the ArtTactic Podcast

We’re here with Matthias Dorner.  

Matthias is founder of Wydr, which is a new start-up considered to be Tinder for the art world. First, Matthias walks us through how someone uses Wydr.   He then explains how similar the app is is to Tinder.

Then, Matthias argues for viewing art one work at a time using a swiping motion.  This he explains is preferable over the traditional way of viewing artwork online, many thumbnails at a time. Also, Matthias shares his thoughts regarding to what extent he believes the art world will eventually adopt this format of viewing artworks.

Lastly, Matthias explains why Wydr is so appealing to millennials and also what type of artists are choosing to feature their artwork on the app.