In this week’s episode of the ArtTactic Podcast, we chat with José da Silva, exhibitions editor of The Art Newspaper, about their Visitor Figures annual museum survey. First, José shares some museum attendance trends from 2021 and how they compare to the previous year. Then, he explains to what extent COVID is still impacting museums and how many are operating at a normal capacity. Also, José identifies different tactics museums are employing to attract visitors including Tik Tok. Lastly, José reveals a few of the most surprising takeaways from this year’s survey.