In this week’s episode of the ArtTactic Podcast, we’re joined by Tom Toumazis, investor and chairman of Tagsmart, an art startup providing technologically advanced art authentication solutions. First, Tom explains their DNA tagging technology and how it works. Then, he argues why it’s so important in today’s art market to have technologies like Tagsmart to authenticate artworks. Also, Tom walks us through the lifecycle of an artwork from the artist creating it to a collector buying it and how their tags may be utilized. Lastly, Tom touches on how they have persuaded prominent artists such as Marc Quinn to embrace their technology.