ArtTactic

In this week’s edition of the ArtTactic Podcast, we’re joined by Friedrich Petzel, founder of Petzel Gallery, to discuss how the gallery is adapting in light of the COVID-19 pandemic. First, Friedrich details the gallery’s digital strategy and how important it is during this time when the physical gallery is closed. Then, he shares to what extent the pandemic has slowed sales. Also, Friedrich reveals if previous experiences have any similarity to the current pandemic’s impact on the art world. Further, he tells us what his conversations have been like with the gallery’s artists and when he tentatively plans on reopening.