In this week’s episode of the ArtTactic Podcast, Christina Binkley, a freelance journalist who writes about the business of culture, joins us to discuss the growing sneaker market and how and why major auction houses are targeting it. First, Christina reveals how big the sneaker market is at the moment and how collectors currently buy and sell sneakers on the primary and secondary market. Then, she identifies some of the most highly coveted brands and shoes on the market. Also, Christina explains why major traditional auction houses are determined to become involved in the sneaker market and to what extent they have participated already. Additionally, she shares how certain fine artists are garnering appeal from sneaker collectors.