Robert Norton – Verisart

Robert Norton
Date25th March 2016
GuestRobert Norton
MarketUs_europe
Topic,
CompanyVerisart
In this week’s episode of the ArtTactic Podcast, Robert Norton, CEO of Verisart

Robert Norton tells us about his new startup that verifies art authenticity through blockchain technology. First, Robert briefly explains blockchain technology and how Verisart plans to utilize it within the art world. Then, Robert walks us through Verisart’s app and how artists, galleries and collectors can use it to confirm ownership and authenticity of an artwork. Also, he explains how Verisart fits into the recent proliferation of the art eCommerce sector. Lastly, Robert shares how people in the art world have reacted thus far regarding embracing the blockchain technology.