In this week’s episode of the ArtTactic Podcast, Exhibition A’s founder, Bill Powers, and director, Olivia Smith, join us in a three-way podcast to talk about Exhibition A, an online platform that sells exclusive limited editions of artworks by prominent contemporary artists such as Joe Bradley, Nate Lowman, Chris Succo and others. First, Bill talks about his motivation to launch an art eCommerce site that actually works directly with the artists. Then, Olivia walks us through the process, from beginning to end, of getting an artist to create a print exclusively for the site. Also, we ask Bill if he is targeting and attracting a certain type of collector by offering low price points for works by artists who are extremely in demand. Lastly, Olivia shares how Instagram has helped Exhibition A as they have grown and become a more popular site.