Hiscox Report: Online Art Trade 2013
|Report Type||Market Report|
Hiscox’s Online Art Trade Report 2013 in collaboration with ArtTactic examines how the buying habits of art collectors are evolving in an increasingly digitalised world. It explores the confidence today’s art collectors have in buying artwork based on a digital image only as well as the opportunities this brings to galleries and dealers, and its findings are based on interviews with hundreds of influential international art buyers, collectors and galleries operating in the contemporary art market. The report also looks at age, gender and geographical differences in what people are buying and how they are buying it in an online marketplace.