Scott Boecker – Saatchi Art
In this week’s edition of the ArtTactic Podcast, Scott Boecker, Chief Operating Officer of Saatchi Art, joins us to discuss the online art gallery as well as the broader online art market. First, Scott explains Saatchi Art’s business model and how they fit within the broader online art marketplace. Then, while the top end of the contemporary art market has experienced dramatic price increases over the past few years, he tells us to what extent demand has strengthened for contemporary art ranging from $1,000-10,000, an area in which Saatchi Art specializes. Also, Scott identifies some remaining obstacles that exist within the online art market that need to be overcome in order for the art market to continue to shift significantly online.