Online Art Businesses

Rory Blain – Sedition

3 May 2014

In this week’s episode of the ArtTactic Podcast, Rory Blain, director at Sedition, updates us on the market for digital art. Still a nascent concept, Rory first tells us about Sedition and describes the kind of art and artists on their site. Then, he discusses to what extent digital art has been included in the recent contemporary art market boom. Also, Rory reveals how much crossover he is seeing in terms of traditional art collectors versus new collectors embracing digital art. Lastly, Rory shares with us what he envisions for the medium in the future.


Sean Moriarty – Saatchi Online

23 December 2013

In this week’s episode of the ArtTactic Podcast, we speak with Sean Moriarty, CEO of Saatchi Online, one of the largest online art sites. First, Sean talks about the online model Saatchi Online utilizes and how it differentiates itself from the other players in the increasingly popular online art marketplace. Also, he touches on how things are progressing thus far with their  new art advisory service available to their online clients willing to spend a minimum of only $2,500 of art on their site. Lastly, Sean identifies a few key obstacles that still remain for the online art market in order for it to reach its full potential.


Patrick van der Vorst – Value My Stuff

13 December 2013

In this week’s episode of the ArtTactic Podcast, Patrick van der Vorst, founder of, joins us to talk about his online appraisal company. First, Patrick walks us through the simple process of having your work valued online by one of their many specialists. After having spent several years at Sotheby’s, Patrick drew on his experiences at the auction house to realize there is substantial demand for online appraisals, with averaging between 200-300 appraisals per day. Also, he touches on his client base and how it differs from that of an auction house, while also alerting us to some of their new services they offer their customers beyond simply appraisals.


Christiane Herzhauser – Auctionata

9 November 2013

In this week’s edition of the ArtTactic Podcast, we’re here with, Christiane Herzhauser, senior vice president of corporate communications at Auctionata, the online auction house. First, Christiane talks about what differentiates Auctionata, an exclusively online auction house, from the other key players in the online art marketplace. Then, she tells us about the Egon Schiele watercolor sold at Auctionata this summer for an online record 1.8 mil Euros and explains why moving forward they will be able to successfully convince sellers of high-value lots to sell with Auctionata instead of a more traditional auction house. Christiane also touches on the diverse group of bidders they have been able to attract and previews Auctionata’s major auctions remaining this year.


Alvaro Portela – Triitme

25 September 2013

In this week’s episode of the ArtTactic Podcast, we’re joined by Alvaro Portela, founder and CEO of Triitme, an online design store and magazine.  First, Alvaro tells us about Triitme and what the word design means to him. Then, he discusses the surge in recent interest in design as well as the expansion of the online design market. Also, Alvaro touches on the crossover between design and art collectors.


Osman Khan – Paddle8

19 June 2013

In this episode of the ArtTactic Podcast, we’re joined by Osman Khan, COO of Paddle8, to update us on the online auction house. First, Osman talks about Paddle8’s transformation into an exclusively online auction house, hosting both charity auctions as well as curated and themed auctions. Then, Osman touches on the company’s recent round of funding, including notable investors White Cube owner Jay Jopling and artist Damien Hirst, and what it is that compelled these two notable art market participants to invest in an art e-commerce site. Also, he provides us with some interesting sales figures to manifest the increased sales activity over the past two years, shares his reaction to the proposed online sales tax bill in the US and speculates on how galleries may become more heavily active in the art e-commerce landscape in the future.


Bernadine Bröcker – Vastari

11 June 2013

In this week’s episode of the ArtTactic Podcast, we speak with Bernadine Bröcker, director of Vastari, an online platform focused on optimizing communcation between collectors and curators/museums. First, Bernadine discusses a current art world dilemma, in which museums have difficulty locating artworks for upcoming exhibitions, while collectors also have no medium to make their artworks available to museums for shows. Then, she discusses the process in which collectors can upload their works onto the site, how museum curators peruse artworks on the online platform and ultimately how these two can connect. Also, Bernadine tells us how both museum curators and collectors have responded thus far to Vastari.


George Bailey – The Auction Room

8 May 2013

In this week’s episode of the ArtTactic Podcast, George Bailey, co-founder of The Auction Room, joins us to talk about his new online auction site. First, George discusses the company’s focus on the lower end of the art market, property just below the value threshold that a traditional auction house possesses. Also, he explains why The Auction Room will host Middle Eastern contemporary art sales and what opportunities exist in this emerging art market. Then, George elaborates on the advantages a small, online auction house has over larger, traditional auction houses and speculates on the future of the online art marketplace.


Sebastian Cwilich – Artsy

24 April 2013

In this week’s episode of the ArtTactic Podcast, Sebastian Cwilich, President and COO of Artsy, joins us to update us on how things are going at the art e-commerce company. First, Sebastian explains one of the unique aspects of Artsy, the development and implementation of an algorithm that assesses art as well as users’ tastes through a series of aesthetic and art historical characteristics. Then, Sebastian recaps Artsy’s experience partnering with the Armory Show to exhibit works online in advance of the fair. He reveals during this partnership period, Artsy received approximately 250,000 page visits, leading to 10 million artwork impressions. Also, Sebastian tells us how things are going from a sales perspective, walks us through a hypothetical transaction on the site, details how they were able to convince established galleries to finally sell work online and speculates on the future of the online art marketplace.


Adam Fields – Artspace

12 April 2013

In this week’s episode of the ArtTactic Podcast, Adam Fields, vice president of artists and institutions at Artspace, speaks with us about Artspace and the art e-commerce industry. First, Adam touches on the company’s relationships with non-profit instutions and the process involved with selling artworks on their behalf. Also, he discusses the motivation behind Artspace’s recent acquisition of VIP Art, the first online-only art fair. Additionally, Adam discusses the diverse range of clients Artspace has attracted and he shares with us some conclusions he has reached on the keys to finding and maintaining success in this emerging industry.