Online Art Businesses

Bill Powers & Olivia Smith – Exhibition A

30 May 2015

In this week’s episode of the ArtTactic Podcast, Exhibition A’s founder, Bill Powers, and director, Olivia Smith, join us in a three-way podcast to talk about Exhibition A, an online platform that sells exclusive limited editions of artworks by prominent contemporary artists such as Joe Bradley, Nate Lowman, Chris Succo and others. First, Bill talks about his motivation to launch an art eCommerce site that actually works directly with the artists. Then, Olivia walks us through the process, from beginning to end, of getting an artist to create a print exclusively for the site. Also, we ask Bill if he is targeting and attracting a certain type of collector by offering low price points for works by artists who are extremely in demand. Lastly, Olivia shares how Instagram has helped Exhibition A as they have grown and become a more popular site.


Annika Erikson – Articheck

1 April 2015

In this week’s episode of the ArtTactic Podcast, we’re joined by Annika Erikson, founder and CEO of Articheck, a digital platform for condition reports. First, Annika talks about the antiquated condition report process that presently exists within the art world. Then, she discusses how Articheck significantly expedites the time in which it takes to generate a condition report for an artwork. Also, Annika explains why her growing client base includes not only museums but also art galleries, collectors and auction houses.


Adam Fields – Arta

26 March 2015

In this week’s episode of the ArtTactic Podcast we speak with Adam Fields, founder of the recently launched Arta, an online fine art shipping marketplace. With the globalization of the art market as well as so many new participants joining the marketplace, shipping has become an increasingly important component of the art market and Adam explains how Arta fits in. Then, Adam explains how users can utilize the platform to generate multiple shipping quotes in an Expedia-like experience. Also, he shares with us what it was like pitching the concept to traditional art shippers and how receptive they are to this new technology.


Bernadine Brocker – Vastari

27 January 2015

In this week’s edition of the ArtTactic Podcast, Bernadine Brocker, CEO of Vastari, returns to the podcast to update us on the growth of her company, focused on connecting collectors and museum curators for exhibitions. First, Bernadine shares some of the most recent success stories in which she was able to connect collectors and museum curators with an artwork ending up in a museum show. Then, she discusses how the company has grown since we originally had her on the podcast a few years ago, including the introduction of a new product enabling museums to more easily communicate regarding potential multi-location museum shows.  Lastly, Bernadine identifies some of the challenges the three-year old company faces moving forward.




Mark Lurie – Lofty

26 November 2014

In this week’s episode of the ArtTactic Podcast, Mark Lurie, founder and CEO of Lofty, an online art marketplace, joins us to talk about the company as well as the broader art e-commerce industry. First, Mark explains how Lofty works and why it is focused on the middle of the art market, between $500-$50,000, “the most underserved part of the market”. Then, he tells us why he believes not only is the online art marketplace not crowded, but it is in fact the least crowded ecommerce category on the internet. Lastly, Mark talks about his experiences in raising capital for Lofty and elaborates on how investors view the online art market.


Cristina Olteanu – Lavacow

24 October 2014

In this week’s episode of the ArtTactic Podcast, we’re joined by Cristina Olteanu, CEO of Lavacow, the online auction house dedicated to emerging Eastern European art. First, Cristina tells us about Lavacow’s unique online auction experience, in which users create avatars and personalize their participation in the sales. Then, she explains why they have focused on emerging Eastern European art as well as the potential for this sector of the market moving forward. Lastly, Cristina discusses some additional, fascinating features of their platform, including reduced buyer’s premiums as well as shipping artworks directly from the consignor to the buyer.


Christopher Barnekow – Barnebys

14 October 2014

In this week’s episode of the ArtTactic Podcast, Christopher Barnekow, founder and CEO of Barnebys, speaks with us about his company, the leading search service for fine arts and antiques auctions. First, Christopher explains how users utilize the auction aggregator site and calling it the Kayak of the art world. Then, he tells us how receptive auction houses were to paying for referal links from Barnebys. Lastly, Christopher talks about how Barnebys has distinguished itself from other auction aggregator sites in the art world.


David Rago – Rago Auctions

28 August 2014

In this week’s episode of the ArtTactic Podcast, David Rago, founder and partner of Rago Arts Auction Center, joins us to talk about the new online venture Bidsquare. First, David discusses how and why he and five other regional auction houses came together to conceive a new online auction platform, giving the houses a larger online presence in the developing online art market. Then, he tells us about future plans for Bidsquare to host additional auction houses, stating that already over 100 houses have expressed an interest in participating on the platform. Lastly, David explains why now it is so crucial for regional auction houses to have a strong e-commerce platform.


Scott Boecker – Saatchi Art

23 May 2014

In this week’s edition of the ArtTactic Podcast, Scott Boecker, Chief Operating Officer of Saatchi Art, joins us to discuss the online art gallery as well as the broader online art market. First, Scott explains Saatchi Art’s business model and how they fit within the broader online art marketplace. Then, while the top end of the contemporary art market has experienced dramatic price increases over the past few years, he tells us to what extent demand has strengthened for contemporary art ranging from $1,000-10,000, an area in which Saatchi Art specializes. Also, Scott identifies some remaining obstacles that exist within the online art market that need to be overcome in order for the art market to continue to shift significantly online.


Rory Blain – Sedition

3 May 2014

In this week’s episode of the ArtTactic Podcast, Rory Blain, director at Sedition, updates us on the market for digital art. Still a nascent concept, Rory first tells us about Sedition and describes the kind of art and artists on their site. Then, he discusses to what extent digital art has been included in the recent contemporary art market boom. Also, Rory reveals how much crossover he is seeing in terms of traditional art collectors versus new collectors embracing digital art. Lastly, Rory shares with us what he envisions for the medium in the future.