Stephen McCoubrey and Johan Jervoe – UBS

UBS art collection
Date14th January 2016
GuestStephen McCoubrey and Johan Jervoe
MarketUs_europe
Topic
CompanyUBS
In this week’s edition of the ArtTactic Podcast, we speak with Stephen McCoubrey, Curator for the UBS art collection, and Johan Jervoe, group chief marketing officer at UBS

First, Stephen McCoubrey and Johan Jervoe discuss UBS’ strategy as to what and how they acquire artworks for the UBS Art Collection. Then, they reveal the extent of the relationship between UBS employees and the company’s art collection. Also, Stephen and Johan share some of the major benefits of UBS sponsoring Art Basel. Lastly, they explain the motivation behind their recent commissioned photographs by Annie Leibovitz.