Mark Lurie – Lofty

Date26th November 2014
GuestMark Lurie
MarketUs_europe
Topic,
CompanyLofty

In this week’s episode of the ArtTactic Podcast, Mark Lurie, founder and CEO of Lofty, an online art marketplace, joins us to talk about the company as well as the broader art e-commerce industry. First, Mark explains how Lofty works and why it is focused on the middle of the art market, between $500-$50,000, “the most underserved part of the market”. Then, he tells us why he believes not only is the online art marketplace not crowded, but it is in fact the least crowded ecommerce category on the internet. Lastly, Mark talks about his experiences in raising capital for Lofty and elaborates on how investors view the online art market.