In this week’s episode of the ArtTactic Podcast, Madelaine D’Angelo, founder of Arthena, joins us to talk about their new equity crowdfunding platform that gives individuals access to invest in artworks. First, Madelaine explains how Arthena differs from traditional art funds, in large part due to its crowdfunding component, which requires a minimum investment into the fund of only $10,000. Then, she speculates why the art fund industry hasn’t taken off, despite the significant overall growth of the art market. Also, Madelaine describes the type of investors they are targeting, specifically individuals who have an interest in the art market but aren’t established collectors. Lastly, she clarifies the differences in the types of collections they offer in which individuals can invest.