ArtTactic

In this week’s episode of the ArtTactic Podcast, we speak with Christine Bourron, CEO of Pi-eX, a firm that offers financial instruments based on art in the art market. First, Christine introduces us to contract on future sales, a product that enables sellers to pre-sell a percentage of their artwork to investors in advance of their artwork heading to auction. Then, Christine argues why this is a superior product to traditional third party guarantees offered by auction houses. Also, she explains why investors interested in this product won’t be limited to art world insiders.