Christiane Herzhauser – Auctionata

Date9th November 2013
GuestChristiane Herzhauser
MarketUs_europe
Topic,
CompanyAuctionata

In this week’s edition of the ArtTactic Podcast, we’re here with, Christiane Herzhauser, senior vice president of corporate communications at Auctionata, the online auction house. First, Christiane talks about what differentiates Auctionata, an exclusively online auction house, from the other key players in the online art marketplace. Then, she tells us about the Egon Schiele watercolor sold at Auctionata this summer for an online record 1.8 mil Euros and explains why moving forward they will be able to successfully convince sellers of high-value lots to sell with Auctionata instead of a more traditional auction house. Christiane also touches on the diverse group of bidders they have been able to attract and previews Auctionata’s major auctions remaining this year.